{"title":"New In","description":null,"products":[{"product_id":"mehr-shawl","title":"Mehr","description":"\u003cp\u003eNot every statement needs to be loud.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMehr pairs soft blush pink with cool grey floral detailing for a look that feels understated, elegant and easy to wear. The contrast is subtle, adding just enough character while keeping the overall design beautifully balanced.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMade from a soft, lightweight fabric, Mehr offers a gentle layer of warmth without feeling heavy. Its lighter feel makes it a women’s scarf you can wear throughout the year, from cooler summer evenings and transitional days to layering through autumn and winter.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSubtle in colour and easy to style, Mehr is the kind of pink scarf that adapts to the way you want to wear it.\u003c\/p\u003e\n\u003cp\u003eSome lifestyle and styling imagery used for this product has been AI-generated for illustrative purposes.\u003c\/p\u003e\n\u003cp\u003eWidth: 31″\u003cbr\u003eLength: 81″\u003c\/p\u003e","brand":"Emqae","offers":[{"title":"Default Title","offer_id":55112627093846,"sku":"mehr-shawl","price":40.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/7888\/4694\/files\/mehr_5.jpg?v=1787824094"},{"product_id":"mila-shawl","title":"Mila","description":"\u003cp\u003eInspired by decorative tapestries and heritage craftsmanship, Mila brings together embroidered elephants, graceful birds and flourishing botanical motifs across a soft ivory base. Like Selene, the design is rich with storytelling, but Mila’s lighter palette gives it an entirely different character.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe warm ivory background allows the embroidery to take centre stage, with turquoise, burgundy, soft pink and deeper accents creating a beautiful contrast of colour throughout each decorative panel. From the animals to the surrounding florals, the embroidery adds texture and dimension while giving the scarf its distinctive tapestry-like quality.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCrafted from an exceptionally soft and warm fabric, Mila feels as beautiful as it looks.\u003cbr\u003eFor those who love expressive ladies' scarves but prefer a softer, more neutral base, Mila brings together warmth, colour and heritage-inspired artistry in a piece designed to be worn and rediscovered.\u003c\/p\u003e\n\u003cp\u003eWidth: 30.5″\u003cbr\u003eLength: 83″\u003c\/p\u003e","brand":"Emqae","offers":[{"title":"Default Title","offer_id":55112628044118,"sku":"mila-shawl","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/7888\/4694\/files\/Mila_1.jpg?v=1787824096"},{"product_id":"elara-shawl","title":"Elara","description":"\u003cp\u003eQuietly refined, Elara is defined by its soft blush tone and delicate woven texture. A tonal jacquard pattern runs through the pashmina fabric, catching the light gently and creating subtle depth while maintaining its clean, minimal look.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSoft against the skin and beautifully easy to layer, Elara is designed for the moments when you want something polished without feeling overly styled. Its understated colour makes it an easy pink scarf to pair with neutrals, workwear and everyday layers, while the tonal pattern gives it enough character to stand beautifully on its own.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eLight enough to style across seasons, wrap it on cooler days or drape it over the shoulders for evenings out. For those drawn to more understated scarves for women, Elara proves that sometimes the smallest details make the biggest difference.\u003c\/p\u003e\n\u003cp\u003eWidth: 29.5″\u003cbr\u003eLength: 81.5″\u003c\/p\u003e","brand":"Emqae","offers":[{"title":"Default Title","offer_id":55112628404566,"sku":"elara-shawl","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/7888\/4694\/files\/elara_4.jpg?v=1787824093"},{"product_id":"amara-shawl","title":"Amara","description":"\u003cp\u003eAmara pairs a warm oat base with powder blue embroidery, creating a beautifully understated contrast. The simplicity of the main body allows the decorative border to take centre stage, with paisley-inspired detailing adding texture and character around the edges.\u003cbr\u003eSoft and comfortable against the skin, Amara has the graceful fall you want from a pashmina shawl. The warm oat shade offers a softer alternative to traditional brown scarves, while the powder blue embroidery brings a fresh contrast that makes the border stand out beautifully.\u003c\/p\u003e\n\u003cp\u003eSome lifestyle and styling imagery used for this product has been AI-generated for illustrative purposes.\u003c\/p\u003e\n\u003cp\u003eWidth: 28″\u003cbr\u003eLength: 81.5″\u003c\/p\u003e","brand":"Emqae","offers":[{"title":"Default Title","offer_id":55112628994390,"sku":"amara-shawl","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/7888\/4694\/files\/Amara_4.jpg?v=1787824093"},{"product_id":"vera-shawl","title":"Vera","description":"\u003cp\u003eSimple at first glance, Vera is all about the details. A clean, understated centre is framed by a richly patterned border, giving the scarf just enough contrast without making it feel overly busy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSoft and warm with a beautiful drape, Vera works equally well wrapped as a pashmina shawl or worn loosely as an everyday scarf. The decorative border becomes more visible as you style it, adding colour and detail around the edges while keeping the main body beautifully simple.\u003cbr\u003eAvailable in three colourways, Vera is an easy choice for everything from everyday layering to dinners and evening occasions.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSome lifestyle and styling imagery used for this product has been AI-generated for illustrative purposes.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBlue\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWidth: 31.5″\u003cbr\u003eLength: 78″\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eRed \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWidth: 30.5″\u003cbr\u003eLength: 78″\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBeige\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWidth: 30.5″\u003cbr\u003eLength: 76.5″\u003c\/span\u003e\u003c\/p\u003e","brand":"Emqae","offers":[{"title":"Beige","offer_id":55119697805654,"sku":"vera-beige","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":55119697838422,"sku":"vera-black","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":55119697871190,"sku":"vera-blue","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/7888\/4694\/files\/Vera_blue_3.jpg?v=1787824096"},{"product_id":"luna-shawl","title":"Luna","description":"\u003cp\u003eSoft, detailed and easy to style, Luna features an all-over woven design of sweeping motifs and delicate florals. The tonal pattern creates a beautifully textured finish while keeping the overall look subtle and elegant.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAvailable in two soft neutral colourways, each version brings a different feel to the same intricate design. Lightweight with a comfortable drape, Luna can be worn loosely as a women’s scarf or opened out as a woven shawl for a little more coverage.\u003cbr\u003eIts neutral palette makes Luna especially easy to pair with everyday outfits, while the detailed weave gives it a polished finish for smarter occasions.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSome lifestyle and styling imagery used for this product has been AI-generated for illustrative purposes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGold\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWidth: 31″\u003cbr\u003eLength: 81.5″\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSilver\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWidth: 29.5″\u003cbr\u003eLength: 77″\u003c\/span\u003e\u003c\/p\u003e","brand":"Emqae","offers":[{"title":"Silver","offer_id":55119711830358,"sku":"Luna-gold","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Gold","offer_id":55119711863126,"sku":"Luna-silver","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/7888\/4694\/files\/luna_6_silver.jpg?v=1787920116"},{"product_id":"celine-shawl","title":"Celine","description":"\u003cp\u003eElegant in its simplicity, Celine features delicate white floral embroidery across a soft white base, creating a beautiful tonal finish that feels light, feminine and refined.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eExceptionally soft and warm, Celine has a comfortable drape that makes it easy to wear as an embroidered scarf or opened over the shoulders as an embroidered shawl. The all-white palette makes it a versatile choice for everyday dressing, evening wear and special occasions.\u003cbr\u003eSubtle from a distance and beautifully detailed up close, Celine lets the embroidery speak for itself.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSome lifestyle and styling imagery used for this product has been AI-generated for illustrative purposes.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWidth: 30.5″\u003cbr\u003eLength: 83″\u003c\/span\u003e\u003c\/p\u003e","brand":"Emqae","offers":[{"title":"Default Title","offer_id":55119711928662,"sku":"celine-shawl","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/7888\/4694\/files\/celine_1.jpg?v=1787920116"},{"product_id":"isha","title":"Isha","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIsha\u003c\/span\u003e\u003cspan\u003e pairs a soft stone base with a beautifully woven paisley border in shades of amethyst, plum and antique gold. The neutral body keeps the look understated, while the richly patterned edge introduces just the right amount of colour and character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSoft and comfortable to wear, Isha is an easy piece to style throughout the day. 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